Will Hill

Will Hill Montage2_900w

Reactive
Digital projection
Anglia Ruskin University, East Road CB1 1PT
Projection times and location tbc

A piece of kinetic typography, projected onto the external face of a building. The multi-coloured projection uses a specially designed modular system of interchangeable units to form each letter of a word, as a complex pattern of substitution alters first the surface pattern and then the actual form of the letter, to move gradually between the acronyms REACTIVE and CREATIVE. The transitions are activated by a sensor in response to human interaction and other phenomena.

http://www.willhilltypography.com